Business

• Badass Making Users Awesome

User Research

• Sales Safari is Sales Safari is the process of learning what naturally attracts and motivates people ‘out in the wild.’

• The Mom Test is a book detailing best practices for interviewing customers. Many concepts cross over to Sales Safari but deal with the in-person nature of conversations.

• segmentation

• MECE - Mutually exclusive, collectively exhaustive

Project Planning

• How to make every bet count