Segmentation

Notes from Brennan Dunn‘s Segment With Surveys course.

Here are some Essential Questions around segmentation:

• who is on your list?
• what do they want from you?
• how do you go about turning who your audience is into segments that make sense?
• how do you actually get people segmented?
• how do you create better experiences with segments?

Outcomes of segmentation

• More relevant communication
  • more targeted emails/messaging/CTAs
• More engagement + sales
  • you’re messaging can become niche so you’re product(s) don’t have to
  • personalized messaging scales
• Segmentation is Productt R&D
• Better reporting on the types of people that engage with you