Segmentation
Notes from Brennan Dunn‘s Segment With Surveys course.
Here are some Essential Questions around segmentation:
- who is on your list?
- what do they want from you?
- how do you go about turning who your audience is into segments that make sense?
- how do you actually get people segmented?
- how do you create better experiences with segments?
Outcomes of segmentation
- More relevant communication
- more targeted emails/messaging/CTAs
- More engagement + sales
- you’re messaging can become niche so you’re product(s) don’t have to
- personalized messaging scales
- Segmentation is Productt R&D
- Better reporting on the types of people that engage with you
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