Segmentation


Notes from Brennan Dunn‘s Segment With Surveys course.

Here are some Essential Questions around segmentation:

  • who is on your list?
  • what do they want from you?
  • how do you go about turning who your audience is into segments that make sense?
  • how do you actually get people segmented?
  • how do you create better experiences with segments?

Outcomes of segmentation

  • More relevant communication
    • more targeted emails/messaging/CTAs
  • More engagement + sales
    • you’re messaging can become niche so you’re product(s) don’t have to
    • personalized messaging scales
  • Segmentation is Productt R&D
  • Better reporting on the types of people that engage with you

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